Joanna Back

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I am a Berlin-based Bilingual Localization Expert, Transcreator, and Publizist with over 20 years of experience bridging the cultural gaps between Korea, Germany, and the English-speaking world. My background is uniquely hybrid: combining academic rigor (Ph.D. Candidate in American/Cultural Studies) with cutting-edge digital media expertise. For the past 12 years, I have spearheaded the Korean localization for Tumblr, which goes far beyond simple translation. I analyze Korean online communities, scout trends, and craft user experiences to ensure global platforms resonate deeply with local users. In the age of AI and machine translation, context and cultural nuances matter more than ever. I specialize in high-level transcreation, localization, and editorial reviewing for sectors that demand precision and emotional resonance: New Media, Tourism, Fashion, Arts, Law, and Academia. I don't just translate words; I adapt your brand's voice and legal/academic concepts flawlessly into the Korean market. As a recognized Publizist (KSK) in Germany, I am a passionate storyteller. I regularly contribute essays and journalistic pieces to major Korean media outlets (e.g., OhmyNews) and publish weekly insights on digital and intercultural life in Berlin.

Experience

15+ years

Work mode

remote only

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